Who would be the audience for your media product?

The target market we chose was 15 to people in there early 20s. We chose this age group as we thought that they would be able to understand our film especially since it is a psychological thriller with a very intricate storyline. Another reason for the young age group is that we have used promising young actors which would allow for the audience to relate to them more than older characters and we have several explicit scenes in the film which may not be suitable for a younger audience. We also wanted to have a younger certificate rating as it would widen the range of people viewing it because if we had an age rating of 18 then it would restrict the amount of people who would come to view our film so we wouldn't make as much profit which is one of the main reasons people make films.