How did you attract/address your audience?

To attract a younger audience such as our target audience we decided to use a younger character to play the main character/victim which means that they would be able to relate to him and also it would make the film seem more relavant as it appeals to them. Another way we could of attracted our audience is through creating a trailer which would make the film known especailly if we placed it on social networking sights or on television because these forms of media are most commonly used by our target audience of 15 to early 20s. another way we could direct our film towards our target audience is by promoting our films trailer on other films with the same age rating so that the audience who watch films know that our film is out there so they have a chance to acess it.